A New Chapter for Rack Group: Stronger, Smarter, Safer

We’re excited to announce the next chapter for Rack Group as part of the wider IWS Group rebrand. This refresh unifies all businesses within the group under a single vision, and Rack Group’s updated branding reflects our role in delivering that mission.

As a leading provider of warehouse storage and impact protection solutions in the UK, Rack Group has always been focused on protecting people, assets, and operations. Now, as part of IWS Group’s refreshed identity, our brand is stronger, more cohesive, and aligned with the collective purpose of the IWS Group: One group. One mission. To keep workspaces running safer, smarter, and built to last.

Why the Group Rebrand Matters for Rack Group

Over decades, Rack Group has grown and diversified – from inspections and maintenance to impact protection, design, and consultancy. By bringing our branding in line with the IWS Group refresh, we:

• Highlight our role within the group – showing how Rack Group contributes to the broader mission of safety, reliability, and excellence across all IWS businesses.
• Strengthen brand consistency – a unified visual and verbal identity across the group makes it easier for customers and partners to understand the scope of our services.
• Demonstrate shared values – our commitment to customers, quality, and innovation is part of a larger culture that guides every IWS company.

It’s important to note that there are no changes in the way we operate. Rack Group remains dedicated to delivering safe, reliable, and efficient warehouse solutions, underpinned by our expertise, professionalism, and customer-first approach. Our people, processes, and reputation as specialists in racking, impact protection, and warehouse safety continue to ensure every project is completed with care and precision.

Our Shared Mission and Values

Behind this refreshed identity is a shared purpose:

One group. One mission. To keep workspaces running safer, smarter, and built to last.

This mission is underpinned by values that guide everything we do across the group:

• Customer Focus: We listen first, act fast, and go further for our customers.
• Integrity: Honesty is not optional here, it is how we keep each other safe, sharp, and proud.
• Continuous Improvement: Smart ideas are how we get better, together.
• Accountability: We do not need titles to take responsibility, just pride in the job.
• Collaboration: We work together with diverse perspectives to achieve common goals.

What this means for Rack Group customers

For our customers and partners, nothing changes in the quality or reliability of our solutions. You will continue to benefit from the same expert warehouse storage, racking, and impact protection services, now with the added strength of being clearly part of the IWS Group.

Stronger together

As part of the IWS Group, Rack Group is stronger, clearer, and better placed to help keep workspaces running safer, smarter, and built to last. Together with our customers and partners, we can make that mission a reality.

Solutions That Lead the Way

As part of the IWS Group, Rack Group provides access to a wide suite of complementary workplace solutions. Alongside our racking and impact protection services, customers can benefit from a large range of impact protection solutions from Brandsafe, storage systems from Anco Storage, and warehouse identification products such as labelling and shadow boards from Beaverswood. Together, these solutions strengthen safety, improve efficiency, and support compliance across diverse environments.

Looking Ahead to the Future

This rebrand is more than a new logo – it represents our connection to the wider IWS Group vision and the benefits this brings to our customers and partners. Over the coming months, you’ll see the refreshed Rack Group identity rolled out across our website, signage, marketing materials, and digital platforms – all as part of the One Group. One Mission. story.

Rack Group – protecting your warehouse, your people, and your future, as part of the IWS Group.